When consumers set foot in a business, they immediately have numerous judgments to make. Is the place clean and comfortable? Does it address their needs? Do they feel safe and cared for?
These are just a few of the many questions they will be answering within moments of entering your business, and the company must target each in a different way to achieve the greatest success.
When it comes to business comfort and productivity, acoustic wall art is a simple choice that can make a big difference.
Acoustic wall art is great for visitors and employees alike because it makes the space more comfortable without compromising on what makes the business stand out and stay memorable.
Here’s an overview of how acoustic art works and how it could transform your business for the better.
How Does Acoustic Wall Art Work?
Acoustic wall art blends visual appeal with functional impact. These installations can come in various forms, from geometric art to wall panels portraying high-fidelity photography and more.
Think of acoustic wall art as a regular art installation, such as a portrait, but with an added benefit — the material from which it is made also absorbs sound waves.
Acoustic art can be made in a variety of thicknesses and materials to suit a space. This material prevents sound waves from bouncing as effectively, so they do not come back into the room once they hit the wall.
When sound waves are reflected off a wall, humans hear the resulting noise as an echo or an increase in volume, making a normally pleasant place feel noisy.
Acoustic wall art hides the mechanisms for capturing this excess noise behind visually appealing artwork and other installations.
The Advantages of Acoustic Wall Art
Acoustic wall art offers numerous advantages for businesses. The sound reduction possible with these pieces is just the beginning of how they can elevate a company’s image and function.
Consider the following benefits:
Sound Reduction for Greater Comfort
As mentioned previously, the main purpose of acoustic wall art is to manage noise levels within a space. Thanks to the thick, absorbent material from which the artwork is made and the potential for textured options, sound waves are much less likely to bounce back and cause echoes and excess noise.
This feature is important for both employees and visitors. When customers enter the business, they will quickly feel overwhelmed and uncomfortable if they are confronted by a cacophony of echoes.
If they want to ask questions to an employee or speak with a friend, they might struggle to hear the answer. Acoustic wall art can eliminate these problems and foster feelings of comfort instead, making customers more likely to return.
Similarly, employees will leave work less fatigued and enjoy more energy and comfort throughout their shift if they are not contending with a barrage of noise at all times.
Preservation of Business Image
One of the greatest challenges that businesses face once they become aware of a noise problem is fixing it in an appealing way. No one wants their company to look disorganized and cluttered with those cliché pointed foam wedges covering the walls.
Businesses can preserve their sense of impact, professionalism, and high quality by utilizing acoustic wall art, which is a seamless approach to noise reduction. Customers will not even realize that the artwork serves any function besides beauty, making your company seem classy and attentive to detail and quality.
Customization for Impression Leverage
Acoustic wall art is often overlooked as a sound solution because not all businesses benefit from stereotypical artwork, like portraits and paintings. In reality, acoustic wall art is powerful because it is highly customizable.
Your business is not limited to standard artwork (unless that is what you want!) — anything from your business logo to your restaurant menu can be printed in high quality directly onto the acoustic art itself, giving you maximum freedom to customize your space however you like.
This ensures that acoustic art always fits into the business aesthetic as a whole and plays a role in the subconscious impressions that visitors are forming.
From color psychology to the shapes and patterns that direct visitor attention to specific places and behaviors, acoustic panels are complementary and seamless, not something to “fit in” among the rest of the décor.
Incorporate Acoustic Art into Your Business Strategy
Businesses should pay attention not only to whether they are meeting customer needs on the product and service level but also to what kind of experience their customers are having while they are present at the facility.
Acoustic wall art panels can ensure this time in the building is comfortable and leaves a lasting good impression.
The team at Tree Towns can help your business explore the possibilities with acoustic wall art, including how large the installation should be, what sort of material to use, and at what height to install the art for the best sound-dampening effects.
Contact Tree Towns to discover the acoustic art that suits your business or get started on a custom order.