Environmental graphics are perfect for businesses and organizations that want a more modern approach to advertising their business and want to make the process of directing customers, clients, and guests to where they should go much more user friendly.
What Are Environmental Graphics?
Environmental graphics combine graphic design, art, lighting, and landscape within architectural spaces. Environmental graphics enhance the user experience through visuals. Several components include:
- The strategic use of colors
- The geometric shape of signage
- Art installations
- Super graphics
In other words, they serve a practical purpose as well as improving the aesthetics of a building.
What Are The Different Types Of Environmental Graphics?
There are a range of environmental graphic types. Here at Tree Towns, we customize your graphics according to the specific purpose you have for them. Several common uses for these include wayfinding systems, placemaking, digital signage, among many other possible uses.
Perhaps the most common use for environmental graphics is wayfinding systems, also called wayfinding signage. In simplest terms, wayfinding systems (as the name suggests) help others find their way; it directs you from point A to point B. For example, a hotel may use wayfinding systems to help their guests find their hotel room, conference, room, lobby, etc.
An exhibition design helps promote your brand and directs prospects to here you want them to go. There are different types of exhibition designs, such as:
- Hanging banners
- Self-standing displays
- Branded tents
For example, you may need to purchase a branded tent and hanging banner for displaying your booth at a local fair. This can help you attract users and guide them to your booth.
Placemaking is the process of creating a welcoming living space that people enjoy being around. As it relates to environmental graphics, placemaking consists of using signage to improve the mood of an environment. This can also improve brand reputation and awareness as well.
Digital signage is an aesthetically-pleasing way of displaying important information. One popular example of digital signage is large-form restaurant menus that are displayed toward the front counter where orders are placed, although there are many possible uses for digital signage.
Who Should Consider Environmental Graphics?
There are numerous possible uses for environmental graphics for your business or organization. Any company that wants to modernize and embolden their designs should consider graphics. This may include (but is not limited to) newer businesses with a young brand that want to appear modern and innovative, organizational centers (i.e. colleges and other education centers) that want to make navigating through their building easier, coffee shops (and other restaurants), and much more.
Create Your Environmental Graphics With Tree Towns
Are you ready to create graphics for your organization? Whether you know the exact design type and style or are still determining your needs, our experienced and professional graphic design team can help you. Contact us online or call us at 630-931-2229 to ensure you get exactly what you need so that your organization can thrive.