A brand’s identity is a multifaceted element comprising how people view its services, what customers think of its values, and what elements make people think of the company (such as colors or designs), among many other things.
When brands contemplate how to make their identity more accessible, most default to advertisements as the main means of reaching their customers with curated information. However, custom wall coverings can clearly and effectively communicate a company’s identity through visual and functional means, and most businesses neglect this opportunity.
Custom wall coverings can be printed in personalized sizes to suit any space, whether a business wants to cover all its walls or only highlight a nook or focal area. They are adaptable enough to represent the business’s vision, from high-fidelity photo reproductions to abstract patterns, colors, and more.
Here is how businesses can utilize custom wall coverings to reinforce brand identity.
Company Values and Personality
One of the most important elements that a business must convey to its customers if it wants to create loyalty to the brand is the company’s values and personality.
Consumers are more likely to spend time and money with brands they trust or whose values they believe in, with 70% selecting only from trusted companies. When purchasing from these brands they view as reliable or ethically sound, customers spend an average of 25% more.
Custom wall coverings can do a lot of heavy lifting in establishing a business’ ethos, values, and personality. Leverage the customizable nature of wall coverings to produce high-quality visuals that add an air of refinement, fostering the sense that a business that cares so much about its space will also go above and beyond for its customers.
Create vibrant patterns that encourage feelings of creativity, energy, and more, depending on your business’s needs. You can even use wall coverings to map out the company’s history in text or images to show where it has been and where it plans to go.
Custom Wall Coverings Psychological Effects
Because custom wall coverings are so adaptable, they are great canvases for swaths of color and vibrant patterns. While the organization of these elements can say a lot about a company’s personality, do not neglect to consider the psychological effects, too.
Color psychology studies show that businesses seeking to convey an identity of trustworthiness, responsibility, and wisdom should opt for blue décor, while those aiming for modern adaptability, a forward-thinking ethos, and innovation can benefit from gray or white with hints of black.
These are just a few examples of how the colors used in a wall covering can create subconscious associations for consumers. Leverage this information to make informed decisions about the hues in your main spaces, and remember — strategy trumps complexity. Rooms with too much color can become overwhelming and leave customers uncomfortable and confused.
Comfort and Function
Custom wall coverings are about more than just colors and images. Did you know that wall coverings can also be crafted with texture in mind? Simple additions such as a roughened surface add visual dynamism that can prevent a place from feeling stale and bland.
These textures can also improve comfort in the space by reducing glare on otherwise sheer, glossy walls without making a room seem dim. As an additional advantage, many custom wall coverings can offer acoustic-dampening properties.
When sound waves bounce off flat surfaces, they come back into the room, making the room loud or full of echoes. This can be uncomfortable and distracting, and it can even impact customer service.
If employees cannot properly hear customer questions and requests, or if customers need to repeat themselves when talking with workers or each other, they will form a more negative impression of the business.
By using textured surfaces to reduce noise, businesses can create a sense of care — that they want consumers and employees to be relaxed and secure when visiting their space.
As a result, customers are more likely to return, and employees can enjoy increased morale and happiness while at work. They may even have more energy since they are not constantly harassed by loud noises during their work day.
Use Custom Wall Coverings to Reinforce Your Brand’s Identity
For brands looking to make a statement about what they believe in, value, and do for their customers and employees, custom wall coverings are an often overlooked but highly effective option for reimagining a space.
The experts at Tree Towns can help your business explore the union between your unique visual identity and the functional impact it can have on your space. Contact Tree Towns to discuss your vision, learn more about your options, and get started on an order.