Most offices serve their purpose regardless of décor. An employee can get started on work whether they sit in a beige cubicle or an atrium with inviting greenery. Thus, executives tend to categorize environmental branding as discretionary spending that they would rather direct toward items with a more obvious ROI.
However, it is common for leadership to overlook just how impactful physical work environments can be. Interior design, including digital wall coverings, can affect productivity, retention, and even how your clients perceive your brand.
To make the most of your corporate office branding, you must first assess your current workplace branding strategies and identify areas for improvement. If you are not sure, start with the basics: custom wall coverings and graphics, signage systems, and furniture. These can all immediately reimagine your space for minimal expense.
Essential Takeaways
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Why Environmental Branding Boosts the ROI of Corporate Offices
The ROI of your company’s spending comes down to many things: the products or services you sell, your marketing budget, and more. Dedicated employees can make or break outcomes, making their satisfaction an important investment. Happier employees work harder, and some research indicates that as many as 89% of employees in smartly branded workplaces feel pride in their organization. Investing in interior office branding can pay off in unexpected ways.
Productivity
Research indicates that interior design basics, such as color and types of furniture, can all play a substantial role in how productive employees are. In well-designed spaces, workers tend to feel more energized, which is important for completing tasks and operating at a high level.
In general, workplaces that improve their office design can increase productivity by up to 15%. But what does this mean in practice? One of the simplest places to start is with custom wall coverings. Consider utilizing your branding in smart, aesthetically pleasing ways to give your space its own identity. Experiential workplace design reinforces your company’s purpose and creates emotional engagement every time your employees cross the threshold.
You do not need to simply paste your logo loud and proud in the middle of the wall (though you can if you want to). Consider creative options such as depicting company milestones or even utilizing patterns, textures, and color psychology to embody your company’s values
Employee well-being and retention
Employees typically work harder in high-quality offices, but they tend to feel better when doing so as well. Studies show that work environment is a significant influencer of employees’ emotional health, and this keeps workers engaged. That is a direct ROI driver on its own, but bear in mind that hiring and training new staff can be costly.
Employees are more likely to stay when they actually enjoy their work environment and feel emotionally enriched rather than burnt out. Early investment in environmental branding can help employees function better and stay with the company.
Talent recruitment
Similarly, your branding and décor matter when recruiting new workers. Top talent want to see a business they will feel comfortable in, and brand identity in office spaces is one of the first things prospects will encounter. The moment they walk through the door, they are generating a first impression of what it would be like to work for you.
Businesses that prioritize environmental branding to share their story can see more job applications, especially from targeted talent pools. This means your business is acquiring top talent, driving high-quality work that boosts your ROI.
Client perception
Perhaps the closest direct correlation between corporate office branding and ROI comes from clients. The first time someone enters your office, they make their first judgment of invaluable concepts such as your business’s trustworthiness within a tenth of a second.
From there, their general opinion of your business is formed within about seven seconds, which means what you say is only doing half the work. Branded office interiors speak faster and more intuitively than you can. If clients interpret your business as reliable, exciting, high-quality, or other attributes important to you, they are more likely to return.
Use Environmental Branding to Elevate Your Business ROI
Environmental branding is about more than being a feast for the eyes. It plays a direct role in earning business and capturing the resulting profits, and it should not be overlooked when considering your company’s growth strategy.
Contact Tree Towns to learn more about digital wall coverings and to get started on a custom wall covering that fulfills your needs.