Without careful planning, corporate spaces can be boring. Beige walls and wide expanses filled with nothing but office furniture might be economically tidy, but they leave the office lifeless. This has more of an impact than you might think; employees tend to experience growing ennui without an office identity they can stand behind, and visitors wonder whether your lack of effort or inability to make an impression reflects on the quality of your services.
The good news is that custom wall coverings can transform your corporate space design so that your office’s interior aesthetics make a tangible difference for both employees and guests.
But where to start? Consider neighborhood or local art! Business owners, office designers, property developers, and workplace planners can leverage the strong cultural identity of the area in which the business is located to breathe life into the space and create an engaging, connected workplace. Community-inspired art offers many benefits you may not have realized.
Key Takeaways
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Why Neighborhood Art Can Make All the Difference
If you are considering digital wall coverings, your first choice should be what they should display. Rather than generic photos or patterns, consider whether neighborhood art is a good fit.
Imagine that you are a customer visiting a business for the first time. You walk in to see that the walls are adorned with art you can identify: maybe it is work by a local creative, or it simply has the region’s style. Right away, you feel more at home, and you get the impression that this business belongs here. It is part of the community, and it will treat you like family.
This is the impact that local art can create. It can strengthen your brand identity by giving you a clear image as a business that cares and is involved in local success. In addition, the artwork itself is often visually distinctive, breathing life into drab commercial interior design.
Your office’s interior aesthetics also impact your employees. A better-decorated interior can give them more energy and focus, allowing for better output and a happier team.
How to Bring Local Art Into Your Corporate Space
When considering integrating workplace art, you will need to determine which type of installation is right for you. Options include:
Wall murals
Perhaps the most common choice for most businesses is a mural or custom wall covering. Every community has its own vibe and feel, making a custom flair important for capturing the local aesthetic. Maybe you ask an artist to replicate a piece of graffiti art they made elsewhere in town. Perhaps you create a collage of artworks crafted by locals. You could even get your entire team to contribute to a design!
Art rental
If you would like a more directly art-installation feel, consider participating in art rentals. The money for rentals typically goes straight to the artist, you get an interesting focal point in your office, and you do not need to worry about storage costs when you want to refresh your aesthetic. Consider this approach alongside custom wall coverings that feature your city’s distinct skyline, landmarks, or geographic features.
Textured installations
Wall coverings are good for more than just visuals! If your community’s identity incorporates certain aesthetics (e.g., rustic wood, modern stone, or another material), help your office blend into the local environment with textured walls. Digital wall coverings with texture can mimic materials such as wood without the additional expense and workload of rebuilding walls in a new material. In addition, texture helps absorb sound and reduce glare, making your space much more comfortable.
Eye-catching histories
Some companies show off their history within their community by displaying it on the walls. If your business is locally owned or got its start with a single branch in town, that is worth sharing. Custom wall coverings can showcase old pictures, use custom designs to trace a pattern through years and accomplishments, or put the writing on the wall (literally) about the way you have stayed engaged with the community.
Reflect Your Community and Inspire Your Visitors
Whether you are looking to refresh your space or you are building from scratch, remember that your business is just one part of a sprawling community rich in diverse identities and ideas. Reflect that in your corporate aesthetic, and both customers and employees may gain an entirely new perspective on your brand’s identity.
Contact Tree Towns to get started on a custom design!