The first five seconds of a video call can make or break your relationship with a client. Marketing directors and office managers should know that it is not just about how you greet your client, whether you are punctual, or the points you make.
While these are essential, many businesses overlook the impact their conference room walls are having on the outcomes of their remote meetings. Installing a professional video call background for your office, such as acoustic wall panels, is a simple yet highly effective way to influence the conversation.
Think of your conference room less as a basic room and more as a broadcast studio. By incorporating branding and visual design elements with intention, you can more effectively build trust and authority with remote clients. However, there is a strategy for making the right choices here. If you would like to reimagine your space, start with the basics in this guide.
Key Takeaways
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The Role of Your Conference Room in Setting Expectations
Studies show that people form judgments about a new person or place within 1/10 of a second of seeing them. In other words, curating exactly what your client sees when they jump on a video call with you influences that first impression, and your conferencing partner is making a call about your business before you speak a single word.
Thus, the aesthetic of your conference room should set expectations for the collaboration between you. To establish a strong office design for video calls, consider custom-printed acoustic panels to display logos and brand colors during high-stakes meetings. This simple solution is affordable and highly customizable so that you can refine it down to the most granular details.
How to Adjust Your Conference Room Wall Branding
Ready to breathe new life into your conference room? As you consider office wall branding ideas, be sure to keep both aesthetics and functionality in mind. They can work simultaneously to produce the best results.
Think about colors
One of the most influential aspects of your walls is their color. Adjusting the shade of your walls can quickly shift your client’s perspective and is one of the simplest yet most effective conference room design ideas. The reason why comes down to color psychology.
Colors are tied to concepts in the human mind. If you see light blue, you might think of cool air, just as red makes you think of warmth. These subconscious associations are formed during a video call and should be carefully chosen.
In general, research shows that people sitting in front of warm-colored walls are perceived as friendlier, but using something as direct as red might not be in your best interest; red walls can degrade analytical performance. Research the effects of colors and match them to the types of information you want your conference room to convey.
Keep your identity strong
Office interior branding for virtual meetings can quickly convey your company’s identity. Yes, that might mean your brand logo displayed on the walls, but it can also mean your company colors or shapes that are associated with your brand (e.g., the bull’s-eye with the company Target).
Incorporating these into your corporate interior design conveys who you are and that you have a cohesive sense of self before you say a single word in your call. It also helps keep your brand top of mind, as your logo and identity are wrapped into your caller’s first impression.
Moderate the experience, not just the aesthetic
Options such as acrylic wall panels and acoustic panels offer more than just visual changes. While those are important, the person you are speaking with will experience the room in its entirety, including its audio levels. Have you ever joined a call only to find that the speaker’s voice is tinny, thin, and echoing in a way that is distracting or downright uncomfortable to listen to?
When you work on the aesthetic of your conference room, consider acoustic panels as an option for both visual and functional changes. These can reduce echo, mitigate outside noise, and create a pleasant listening experience for both parties.
Get the Branded Conference Room You Need with Custom Walls
In your conference room, the physical walls are a critical marketing asset that can play a massive role in what your client thinks of you and your business. Custom office wall graphics and acoustic panels can enhance your first impression if approached strategically.
Contact Tree Towns to share your goals or explain your situation, and we can help you with a customized conference room solution.