Healthcare environments are some of the most impactful for visitors’ mental wellness. People who visit these facilities may be ill, injured, or upset, and being greeted with drab gray walls and lifeless décor can instantly bring about a negative impression. In fact, studies indicate that as much as 35% of a patient’s overall satisfaction with their healthcare is tied not to their doctor, but to the ambiance of the healthcare environment. This is why large-format printing is becoming increasingly popular in medical spaces.
When MacNeal Hospital wanted to reinvent its interior, it turned to the professionals at Tree Towns. We worked to create healthcare environmental graphics that transformed their space into something colorful, inspirational, and full of life. In doing so, we supported MacNeal’s patient experiences, organizational identity, and comfort. Here are some of the ways Tree Towns used large-format printing to elevate the facility.
Key Takeaways
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The MacNeal Hospital Transformation
When considering hospital wall graphics for MacNeal, Tree Towns chose large-format prints for the Food for Thought Café. Rather than a blank, gray wall, we used advanced printing technology to create vividly colorful markers on the doorway pillars, which educate guests on the variety of food options available inside. In addition to these wayfinding markers, the design features real food photos in high-fidelity detail, which not only encourages visitors to stay nourished but also adds lively color to the space.
The walls surrounding the café were not the only healthcare environmental graphics Tree Towns installed to elevate the space. We also added commemorative banners and selfie boards to celebrate the workers who make MacNeal what it is. After the hospital received the Magnet Recognition with Distinction award from the American Nurses Credentialing Center, the hospital team wanted a more visible, long-lasting way to thank its staff. Seeing these displays also encourages patients to have confidence in their healthcare team.
Why Custom Wall Coverings Made the Difference
MacNeal Hospital’s reimagined interior is brighter and fuller of life than ever, but those aesthetic changes are more than just for show. They make practical differences for every person who walks through the front door. Commercial wallcoverings are related to:
Improved visitor experience
When an individual walks into the hospital, they form a first impression in less than a second. Thanks to upgraded wall coverings, visitors to MacNeal are now greeted with welcoming colors, compelling imagery, and a clear understanding of what they can find in that space.
From straightforward navigation toward the café to assistance with understanding what options are available, the wall coverings are doing work the moment guests arrive. Large format graphics are easy to see and can carry significant amounts of information, all customized to your space’s needs and goals.
Reinforced organizational identity
A hospital’s branding can change how patients and visitors view it. Some hospitals are associated with confidence, trust, quiet care, innovation, or any of a number of other identities. By utilizing custom wall coverings strategically, your facility can leverage this opportunity to remind visitors who you are. In the case of MacNeal, that meant creating a welcoming space that made people feel comforted, connected, and met with compassion.
Enhanced interior spaces
Environmental graphic design changes the way a person thinks, even if they do not realize it. Color psychology, for example, can influence whether an individual feels calm, energized, safe, sad, claustrophobic, and more. MacNeal’s installation was full of lively colors that acted as a breath of fresh air in the space.
Tree Towns selected high-saturation and bright images to provide inspiration and energy. With colors such as blue (promoting trust and calm), orange (encouraging energy and positivity), and green (for grounding and reassurance) factored into the design, MacNeal’s new installation is meeting people where they are and brightening their days.
Get Custom Printed Wall Murals for Your Space
If you are considering options for your healthcare interior design strategy, do not forget the impact that your walls can have! Hospital branding solutions via large-format printing and wall coverings can help patients resonate with your identity, shift their mindsets, or find their way around your facility.
Contact Tree Towns to see how we can make your facility another success story like MacNeal Hospital!