Businesses rely on making a good first impression—and a continuous favorable impact—in order to retain existing customers and convert new ones. If a business uses old, stained wallpaper, customers may worry that they will similarly be overlooked or treated with a lack of care.
Conversely, displaying high-quality commercial wall coverings can demonstrate confidence and an attitude of investment that extends not only to the business’s premises but to the customer experience as well.
Wall coverings come in many shapes and sizes, which means that choosing the right one for your establishment might seem overwhelming.
Here’s an overview of how you can find the ideal wall covering for your business, including some of the essential elements you should consider.
Texture
Did you know that custom wall coverings are available in a wide range of colors, patterns, and textures? Having light texturing, such as ridges or bubbles in a wall covering, can add visual appeal and draw people’s attention to the quality of the material.
Additionally, such features break up the light and do not reflect it into a distracting or uncomfortable shine like a glossy wall covering might. Thus, your interior can stay brightly illuminated without becoming a nuisance.
Textured wall coverings also offer a benefit that businesses don’t typically consider: sound dampening. Sound waves bounce off smooth surfaces, potentially passing through a room multiple times if not interrupted. This causes echoes and loud spaces that can make holding a conversation difficult.
Textured wall surfaces reduce how efficiently sound waves can bounce, lowering noise levels without impacting audio quality. Thus, if your business is regularly noisy or needs the light and visual changes offered by texture, this type of wall covering could be ideal for you.
Graphic Design
One of the single most important choices a business can make in its interior décor\ is the graphic design of its wall coverings. This comes down to color, yes, but also patterns and images. Wall coverings can be customized to feature anything your mind can imagine as long as you work with experts to bring your idea to life.
Imagine revitalizing your restaurant by transforming a solid-color space into one where the wall coverings themselves display the menu and beautiful sketches of your most popular entrees. What if your architectural firm displayed your company logo in blueprint style on the wall, connecting your identity with company visuals?
Remember, too, that the graphic design you select can play an important role in impacting consumer choices. Patterns that strategically stretch into the distance encourage visitors to follow, drawing them into the center of your store.
You can use visual techniques such as this to direct the flow of traffic, draw attention to displays that are of particular note, or encourage certain behaviors in your customers.
Performance
Another factor to consider when finding the ideal wall covering for your business is its performance rating. Facilities such as restaurants and bars will need to choose a wall covering that can withstand rougher handling than a law firm, which is less likely to have spills or furniture stain or scuff the walls.
Wall coverings meant for light traffic areas, such as hotel room walls or office buildings, typically weigh between 12 and 19 ounces per linear yard.
They are still durable, but they may experience damage from unexpected events, such as a large piece of furniture sliding across the wall. Due to their lower weight, they are often more affordable.
Public spaces, educational facilities, and other locations that need something sturdier can opt for vinyl or synthetic wall coverings, which weigh around 20 to 28 ounces per linear yard. These can often take 100 pounds or more of force and resist tears and scratches.
Heavy-duty applications demand wall coverings over 33 ounces per linear yard. These can be found in businesses such as healthcare facilities and senior resident homes, where spills, stains, and the regular use of equipment may damage thinner material.
Customize Your Wall Coverings with the Experts
If you are considering wall coverings for your business, you have many areas to think about before landing on your final choice. Remember the power that texture, performance, and especially graphics can influence not only the longevity of the product but also its impact on consumers.
The experts at Tree Towns can help you realize your vision for your interior spaces and craft a wall covering that fulfills your needs and is unique to you. Contact Tree Towns to discuss your goals and get started on an order.