Every company should have a clear identity, but not every company knows how to communicate that message with the rest of the world. Décor can play a pivotal role in clarifying a company’s journey, both where it came from and where it plans to go next. Custom wall coverings are a simple and highly effective way to do this.
Here are some ideas for using custom wall coverings to share your company’s journey and make a positive impression on anyone who spends time in your business space.
Why Décor Matters
The décor your company selects matters, and not just by being aesthetically pleasing. Studies show that visitors notice the quality of the business spaces they enter, and if they find the environment lacking, they tend to feel less trust, safety, ease, and willingness to engage.
This can have practical impacts on any enterprise, and business owners or managers should carefully consider not just their products and services but also their aesthetic when determining how to impress and retain customers, clients, or patients.
Wall coverings are one option for boosting the visual appeal of a space. Not only can they liven up a room, but they can also play an essential role in humanizing the company by conveying its identity.
Ideas for Sharing Your Company’s Journey
Your company has likely faced numerous obstacles and enjoyed enriching successes throughout its time in business. Sharing these victories with visitors is a powerful way to make your company seem successful, reliable, and trustworthy.
Some options for showing your company’s journey directly and unobtrusively in an office space include:
Recognizing Employees
Employees keep companies in business, and studies show that workers who are positively acknowledged enjoy better psychological well-being. Use wall coverings to celebrate employees and their contribution to the company’s journey over time.
Perhaps after a certain number of years with the company, an employee can achieve a permanent featured area on the wall! What if your company permanently printed positive reviews left for specific employees directly on a wall covering?
This not only recognizes good work but fosters trust as visitors read these glowing accolades.
Sharing Space
Every business only exists and thrives because of the people who work there and the customers or clients who visit. Consider using wall coverings to embrace this collaboration. For instance, suppose an animal rescue would like to show how far it has come in finding animals new homes over the years.
Try making a custom wall covering with printed spaces for paw prints, and then invite everyone who will adopt (or already has adopted) a pet to take a paw print to post on the wall! The growing number of prints establishes a bond between the rescue, its clients, and the people who work there because this décor couldn’t be created alone.
Creating a Timeline
One of the most powerful ways to create a clear and compelling company narrative is to make a timeline directly on the wall. Highlight your business’ founding, the many challenges it has faced, the accolades it’s earned, and goals for the future.
Bright colors, eye-catching photos or imagery, and creative organization can turn an otherwise bland recounting of history into an engaging doorway into the business’ past. This presentation humanizes the company and makes it easier for visitors or clients to view it not as a faceless entity but as a compatriot.
Standing Behind Values
In some instances, a company’s journey has led them into a strong and proud identity. Custom wall coverings can feature a single logo, motto, or value statement featured prominently in view of everyone, such as in the lobby.
This understated use of wall coverings is perfect for some businesses that are ready to proudly proclaim the hard-earned values they have demonstrated over the years or those looking forward to their future path.
Try Custom Wall Coverings to Give Your Company a Visual Identity
No matter what type of company you operate, spending just as much time on the décor as you do on other services and products is essential. The business’s aesthetic is one of the first things visitors and clients will see, and it plays a large role in how they view the business.
Custom wall coverings can share your company’s journey, making it easier for visitors to create a positive bond and feel confident in their choice to trust you. Contact Tree Towns to share your vision or collaborate on a wall covering that will level up your space.