Businesses must attend not only to their product stock and supply but also to their profits, company image, and customer satisfaction levels. In fact, customer satisfaction can drive many of these other elements.
Unhappy customers directly correlate with a negative business reputation, falling profits, and other undesirable outcomes. When a company meets to discuss customer experience improvement, acoustic wall art is not often at the top of the list — if it’s on the list at all.
However, overlooking this simple change can lead businesses to pour money into more costly amendments to keep customer experiences positive. Instead, consider how a small investment in acoustic wall art can pay substantial dividends in how your business space looks and functions.
There’s no need to tear down walls or commit to large changes; rather, business owners can utilize acoustic wall art within the existing space to revitalize how customers experience your business.
Here’s how.
The Sound-Stress Connection
Acoustic art panels decrease the ambient noise in a room. Their sound-absorbing material and construction prevent sound waves from bouncing off flat surfaces to return to the occupied area. The general noise level of a space significantly impacts workers and customers in various ways.
Comfort
When a person enters a room, noise is one of the first things they notice. Customers who can enjoy a quiet, peaceful experience are more likely to be able to have their needs met because they can hear and understand the world around them.
From asking for help and being able to hear the answer to relaying information to workers who can interpret it correctly without noise interruption, maintaining a low level of ambient noise increases comfort and, thus, the customer experience.
Fatigue
Studies show that when people spend their time in a space with constant ambient noise, they become fatigued more quickly. This fatigue is tied to the release of cortisol, a stress hormone that taxes the body.
While this is not good for visitors, it is especially problematic for workers. When employees are exhausted just a few hours into their shifts, they are less productive, and their work quality may suffer, too.
Decreasing noise using acoustic art panels can boost employee engagement and satisfaction, resulting in tangible benefits such as increased profits and customer satisfaction.
Experience
Visitors’ experience when they enter and spend time in a business can permanently alter their willingness to engage with a brand. Customers will remember if your space is noisy and uncomfortable, and they might choose not to return as a result.
They might even associate your noisy environment with a lack of care, harming your reputation when they talk to others about your business.
Did you know that noise can have tangible effects on a person’s lived experience? For instance, a noisy environment has been shown to reduce a person’s olfactory and taste receptors — so the food in noisy restaurants might taste noticeably less flavorful. Acoustic art panels can improve the experience and remove these negative consequences.
Acoustic Art as Branding
One of the biggest advantages of acoustic wall art compared to other noise-dampening alternatives is how customizable it is. Acoustic art can take forms ranging from sleek, modern paintings to full art installations. Thanks to high-fidelity printing, your company can show off its brand and identity with visual spectacle without compromising on sound quality.
Acoustic wall art comes in any pattern, texture, or color you can imagine. For modern businesses, sleek art and photo realistic portraiture are good options, while more casual companies could benefit from patterns or brand logo displays.
Incorporating these elements into functional décor improves the experience within the space and cements your business at the top of customers’ minds.
They will subconsciously see your décor, colors, and patterns and then associate those with you long after they leave the premises.
Furthermore, acoustic art is not limited to paintings on canvas or walls. Consider ceiling installations or textured displays that serve as a piece of art while achieving utility within the unique arrangement of your business space.
Explore Acoustic Wall Art for Your Business
Acoustic wall art is an adaptable way to enhance customer experience without needing to commit to far-reaching changes, such as tearing down walls or completely redoing a space. By reducing ambient noise, you can improve customer satisfaction, boost employee morale, and leave a lasting positive impression.
The experts at Tree Towns can help you explore the almost limitless possibilities of acoustic wall art that suits your space and aesthetic needs. Contact Tree Towns to share your vision and get started on an order.