Your brand makeup is one of the first things people remember when thinking about products or services they need. Staying top of mind requires making a great first impression on people who enter your building. Custom wall coverings are a simple and effective way to bring your branding directly into the consumer space without creating a jarring or overtly market-forward environment.
Once people closely associate your brand’s elements with your name and products or services, they will continue to remember you long after they leave your building.
Here are some effective ways to combine your branding elements with wall murals to create a cohesive look that’s dressed to impress.
What Makes Up a Brand
To determine how best to utilize wall coverings, you should spend some time considering all of the facets of your brand’s image. Some of the most common ways in which a company creates its brand include:
- Specific colors (usually with Pantone numbers for consistency)
- Shapes (think of Target’s bull’s-eye or Apple’s famous logo)
- Color transitions (orange to purple for Instagram)
- Patterns (the stylized LV and flower/diamond shapes of Louis Vuitton)
- Textures (think of sleek metal signage for hardware stores versus rustic wood for a lodge-themed bar chain)
- Logos (the iconic Nike swoosh or soft curves of the McDonald’s M)
Understanding all of the factors that contribute to your business’s visual identity can help you make informed choices about your wall murals. It may not be necessary to include everything about your brand in a mural, but it gives you a place to start.
Incorporating Brand Elements into Wall Murals
Once you understand how your visuals and textures serve your business, the next step is translating them into an aesthetically pleasing wall covering. Color is a simple place to start.
Custom wall coverings can be made with any shades, hues, patterns, or transitions replicated in high fidelity thanks to advanced printing technology. Surrounding customers with the identifying color of your brand makes a potent impression that will leave them thinking of you anytime they see that shade.
However, cohesion between your brand elements and the wall coverings themselves is essential. Simply sticking every visual identifier of your business together on the wall will do more harm than good if it looks chaotic or unappealing.
Nail down your base color according to your brand’s style. Then, consider how to make the elements of the wall coverings serve your customers.
If you utilize a color gradient, can you orient it so that it draws attention deeper into the store or toward the front desk, where your staff can assist customers quickly? If you would like to feature a logo, can you place one prominently behind a specific featured product display? These intentional uses are much more impactful than simply packing as many brand elements as possible into the wall coverings.
What Else Wall Coverings Can Do for a Business
Wall coverings are valuable for aesthetic reasons, but they also make a significant contribution to your company’s overall appearance. Some of the other advantages of custom wall coverings include:
- Customer assistance: Custom wall coverings can shape how a customer moves through a space. If your store is difficult to navigate, consider how to turn wall coverings into maps, directional guides, or other services.
- Sound and light: Wall coverings do not need to be flat and glossy if that does not suit your company. Textured wall coverings can feature stippling, small ridges, or a variety of other textures that modify how light and sound spread in a room. In general, textured surfaces reduce ambient noise and can capture light in a room, creating a richer, more intimate space. Conversely, flat walls with glossy coverings can open up a room with color and enhance the sounds inside.
Insulation: High-quality custom wall murals are made of thick material, such as vinyl, that serves as a barrier between the inside of the wall and the air inside a room. This can help insulate the space, keeping customers more comfortable and reducing your energy bills.
Transform Your Space and Make a Better Impression
If you want to reimagine your space with a custom wall mural, make sure that the branding elements you include form a cohesive look. This intentionality leaves a lasting impression and keeps your branding at the front of your customers’ minds.
The team at Tree Towns can help you create a unified visual identity with your personalized wall murals that reflects your brand and appeals to consumers. Contact Tree Towns to share your vision or get started on an order!