As businesses prepare to ring in the new year, there is likely more on their minds than eggnog and fireworks. The new year is a natural reset point, making it an ideal time to reconsider how your commercial space looks and operates for employees, customers, and guests. Whether you work in hospitality, food service, education, or corporate niches, the interior décor you choose matters. That is why many companies are investing in custom wall coverings to reinvent their spaces and boost their bottom line.
As a business owner, property manager, or designer, you are often the lead on such projects, and it is up to you to find ways to transform your lobbies and shared spaces into visually engaging environments that reflect brand identity and enhance guest experience. Unsure how to do that?
Let’s explore the distinct role that digital wall coverings can play.
Digital Wall Covering Possibilities
A digital wall covering is a type of printed wall décor that boasts high fidelity and detail. Because it uses advanced printing technology, you can capture just about any idea: intricately detailed photography, scrawls of elegant text, eye-catching patterns, rich colors, and more. They can even incorporate texture to create a space that is both visually and functionally unique.
This, naturally, leaves you as a decision-maker with a bevy of options; in fact, some people might find the breadth of choice overwhelming. To help you make a great decision for your company, here are a few things to keep in mind.
How to Make the Most of Your Space with Custom Wall Coverings
Your wall coverings can look like just about anything you can imagine. To narrow down the possibilities, think about the following:
Elevating aesthetics
This is one of the greatest areas of success for custom wall coverings. Whatever aesthetic components your space is missing, digital wall coverings can fill the gap. Consider the role that colors, shapes, words, logos, and images all play in how a room looks and feels visually.
Improving ambiance
A room’s aesthetic is its visual identity, but its ambiance is what it feels like to exist inside. Wall coverings help curate ambiance by reflecting and diffusing light (or not, if you choose), giving a sense of motion or direction, and more. If you are not sure how to achieve the general identity you want, your wall covering team can help!
Creating lasting impressions
Customers and guests tend to remember certain standout features: colors, shapes, and impactful words or images. Consider what these might be for your company and what customers might remember after their time in your space.
Assisting with navigation and understanding
Did you know that you can use wall coverings for more than just visuals? Try printing your restaurant’s menu with beautiful, sprawling font directly on the wall! Use maps or even subtle pattern cues to encourage customers to take a specific path through your store or help students find their classrooms.
How to Customize Your Wall Coverings
Now that you understand some of the possibilities for strategically using custom wall coverings, it is time to come up with your own. Three essential elements you should keep in mind are:
Color psychology
People respond to colors in different ways, and while everyone is different, cultural connotations drive individuals to associate certain feelings with specific colors. As you devise your digital wall coverings, remember that people will begin to form opinions about your business based solely on the subconscious tendencies tied to the colors of your walls.
- Blue: Calm, focused, trustworthy
- Green: Balanced, restorative, harmonious
- Yellow: Energetic, optimistic, stimulating
- Orange: Social, warm, approachable
- Red: Intense, stimulating, passionate
- Purple: Creative, luxurious, unique
- Pink/Pastels: Soothing, gentle, friendly
- Neutrals: Clean, professional, stable
Remember that there can be too much of a good thing. Yellow might bring a happy energy, but a fully yellow room might feel overwhelming.
Brand-driven design
Keeping your brand top of mind means making an impression that customers will remember, so that when they see a color, shape, or concept in the future, you will spring back into their minds. One of the most effective ways to do this is to subtly surround guests with your identity so they absorb it throughout their time with you.
Digital wall coverings can do this directly by using your logo, but they can also utilize shapes, ideas, and brand colors to give your space a coherent sense of identity that will last long after the guests leave.
Textured finishes
Wall coverings need not be completely glossy and smooth unless you want them to be. Consider textured surfaces as an option for not only adding visual interest to your rooms, but also for deadening noise. This can keep visitors more comfortable, especially in places such as schools where concentration is paramount.
See the Difference Digital Wall Coverings Can Make in Your Space
Are you using the new year as an opportunity to breathe new life into your business? Custom wall coverings are an accessible, effective option to do so! Contact Tree Towns to share your vision for your business’s aesthetic identity, and let us create a custom solution to refresh your space!