Each business is unique, from the types of products or services it offers to the way it shapes its local community. However, few businesses spend time considering how their communities can shape them back. In fact, a company’s culture is one of the most significant predictors of how it will perform and be accepted by its customers.
While company culture encompasses elements such as morals and goals, it also includes regional aspects, such as how it portrays itself to the community nearby.
By fully embracing its roots, a company can demonstrate its community to its local clientele. But how can businesses achieve this? One of the most accessible means is through commercial wall coverings.
Let’s showcase how businesses can integrate local culture and influences into their wall covering choices, creating a unique and regionally inspired atmosphere.
Collaborate with Local Artists
If you want people to feel at home as soon as they enter your facility, it’s useful to leverage all the space you have available on your wall. If your local scene is home to popular artists, consider offering a collaboration.
Can they create a unique pattern or design for your business that you can print onto customized wall coverings? From iconic, stylish local graffiti to beautiful realism, recognizable artwork from familiar hands can make your customers feel more at home.
They’ll see your business as an extension of their community rather than a monolith separate from it, boosting trust.
Choose Displays That Suit the Life Cycle and Niche
Because a business storefront or office can be located anywhere, what’s right for one company may not be right for another when it comes to wall coverings.
For instance, in a coastal region, businesses closer to the water will need to think more about wind and humidity as part of their decorative planning. Embrace these elements unique to your location.
If bright sunlight glints off of flat plains of snow or reflective water during the winter, consider textured wall coverings that minimize glare and distracting glimmers. If you operate in a warm climate, keep customers cool by choosing light-colored, breathable wall coverings that allow airflow.
Welcome the regional uniqueness as part of your décor rather than fighting against it. This will keep customers happier and increase the longevity of your wall coverings, as they’ll be more suited for their purpose.
Incorporate Regional Landmarks or Items
Commercial wall coverings can be crafted with just about any pattern or color, which means that the only thing stopping your business from embracing its local flair is your own creativity. Is there a specific landmark nearby that can be incorporated into your décor?
For instance, if your business is situated near a beautiful arching bridge, consider utilizing wall coverings with wide, elegant swaths of color that evoke this same shape. You’ll show that you fit in as part of the community around the bridge and take on that element as part of your identity.
If your business is suited for it, you can even use authentic photos as wall coverings; professionals can replicate these images at high fidelity on your décor so that they are just as beautiful when enlarged for decoration.
Similarly, does your area contain regional items that can be seamlessly incorporated into your brand image and aesthetic?
Palm trees are one of the most common applications of this concept — whether a business selects wall coverings with a repeating palm tree pattern or goes for something more abstract, companies located in tropical areas can leverage this iconic notion to show that they belong.
Fruits, plants, and animals (such as birds) are some of the most frequent choices for this type of regional flair. Those willing to delve into the more abstract can try for geometric designs.
For instance, in the bustling metropolis of Silicon Valley, a smart black-and-white geometric pattern will convey the business’s fit into the area with a modern aesthetic while maintaining something visually pleasing.
It all depends on where you’re located and what the culture is like there! Even a few blocks away, the local thematic elements could be different.
Work with Industry Pros to Craft the Ideal Commercial Wall Covering
Whether you are envisioning your business’s interior space for the first time or shaking up the old, stale décor you’ve had for years, remember to factor in your local influences.
By embracing regional culture, your business will feel like home for consumers rather than a foreign entity, and that builds trust and long-term relationships.
The experts at Tree Towns can help you realize your customized vision with commercial wall coverings that suit your business’s needs on both practical and aesthetic levels. Contact Tree Towns to schedule an appointment.