Your brand should be more than a faceless business; it should be a personal entity with which customers can connect on both a mental and emotional level. Making these connections is what causes customers to return to your brand. While some essential factors, such as the price and quality of a product or service, also influence how people perceive your brand, the visual identity you develop is doing work for you subconsciously. Digital wall coverings shine in this arena as a simple but effective way to curate your brand’s story.
Brand storytelling communicates the origin of your business as well as its values, goals, and practices. If you can make these resonate with customers, they are more likely to choose your business over competitors and continue to do so.
Here are some easy steps to follow to develop custom digital wall coverings that tell your brand’s story in a way that draws customers into your circle.
Step 1: What Story Do You Want to Tell?
Before you can create wall coverings that effectively share your identity, you will need to pin down what that identity is. Think of the differences between brands such as Coca-Cola and Jeep. Coke’s commercials are often filled with bright, saturated colors and smiling people, conveying family, companionship, joy, and other similar ideas. These are aspects of Coca-Cola’s identity that it wants customers to associate with its brand.
On the other hand, consider how Jeep approaches its visuals. You will find natural colors, such as brown and green, evocative of the rugged, off-road capabilities of its vehicles. People are rarely seen in the imagery because the focus is on the vehicle. This identity places a heavy emphasis on adventure and exploration, contrasting starkly with Coca-Cola’s comfortable, easy-going, relational vibe.
In order to build these visuals, both brands needed to understand what their company is “about” and what they wanted customers to know about them. Take the time to answer these questions for your own business as you prepare to design your business’s custom digital wall coverings.
Step 2: The Emotion
Once you understand your basic identity, build your story, starting with emotion. How do you want customers to feel when they engage with your brand? This important choice is primarily expressed in wall coverings as color selections.
Color psychology shows the relationships between people’s perceptions of a brand and the colors that brand uses. For instance, soft, gentle brands would work against their own interests if they were to use vivid red or stark black in their marketing.
Choose the primary colors of your digital wall coverings based on the emotions you wish to convey. Colors leveraged correctly can convey positive emotions. Yet, if used improperly, any color could come across the wrong way. Here’s a broad overview of color associations with potential pitfalls.
- Red: Intense, driven, and powerful, but potentially perceived as angry
- Yellow: Bright, cheerful, joyful, and inspired, but may overwhelm guests
- Green: Natural, contemplative, rustic, and healthy, but could be seen as lacking complexity or innovation
- Blue: Calm, trustworthy, and safe, but potentially melancholy
- Purple: Regal, important, and luxurious, but may seem pompous
- White: Crisp, attentive, and clean, but boring on its own
- Black: Modern, sleek, and professional, but could be intimidating
Step 3: The Visuals
Once the overarching color scheme is in place to convey the desired emotions, plan the visuals for the wall covering. Will there be high-fidelity images, artwork, or text? Which types of imagery work best with your brand’s story? Some companies use wall coverings to show real pictures of the business’s progress over the years, while others take a more abstract angle, using changing shapes or patterns to make a subconscious point. The right visuals help your color palette tell a compelling story and express the right emotions.
Step 4: The Message
Your brand’s message is the culmination of its story. What do you want customers to take from viewing your wall coverings? It is acceptable and sometimes even necessary to include text on a digital covering. What should it say? What is the sum total of your décor’s color, imagery, and text?
Step 5: The Function
As you finalize the overall design of the digital wall coverings, do not forget to account for how they will function. Will the colors you selected play well with the lighting and orientation of the space in which the coverings are installed? Will they make your building easier to navigate or cause confusion? Wall coverings are functional pieces of art, so do not neglect to consider their physical purpose as well as their subconscious one.
Get Custom Digital Wall Coverings to Boldly Proclaim Your Brand Identity
Your brand’s story is an essential piece of the puzzle when communicating with potential customers and getting them to choose you over competitors in the future. By carefully building digital wall coverings to convey your narrative while customers enjoy your space, you can do significant marketing work without ever showing ads.
Contact Tree Towns to share your story and work with our team to develop custom digital wall coverings that accurately and compellingly reflect who you are as a business.