Any business needs to pay attention to and curate its interior design, but for restaurants and cafés, this process is especially important. An unappealing space can mean the difference between customers who stay and relish their experience and those who choose a competitor. Comfort, visual appeal, a sense of unity, and more are factors people notice when forming their first impression. Digital wall coverings are an excellent choice to help you ace that first impression. A digital wall covering is a customizable installation that can reflect the true essence of your brand.
Whether it is a specific shade, shape, or pattern, wall coverings can bring them to your space and transform it into something customers recognize and feel comfortable in. Use digital wall coverings to create a unique ambiance that has customers coming back for more.
The Connection Between Décor and Impression
First impressions are important for any business. Restaurants and cafés want their customers to stay and enjoy their food or beverages, and those with an unfavorable first impression will hurry to leave. The longer a customer stays in a food or drink establishment, the more likely they are to continue making small purchases (e.g., a coffee refill or a snack).
Décor plays a big role in whether customers decide to stay. If the space is comfortable — in appearance and feel — customers experience a decreased sense of urgency and tend to linger for longer.
Wall Coverings Mingle With Other Elements
So where do custom wall coverings fit into this décor equation? The walls are some of the largest uninterrupted real estate spaces, which means they are a prime location for decoration and subtle branding. Consider how a wall covering can encourage customers to behave in ideal ways as a seamless integration with the rest of your business’ décor.
For example, suppose a café has a small seating area opposite the ordering counter. By using custom wall coverings that feature a horizontal, stretched pattern originating from the counter and stretching out toward the seating area, customers’ eyes are drawn from the counter to the seats.
This directional flow creates a subconscious connection and order — place an order, and then go sit down. As a result, customers are more likely to stay and order a second drink. In this way, the seating area and wall coverings complement each other to create a functional use.
Digital Wall Covering Ideas for Food Service
Every restaurant and café is unique, so there is no boilerplate formula for what type of wall covering can help your business shine. One of the best strategies is to be unique, but remember to factor in customer comfort within this endeavor. Some ways that the food service industry can embrace this unique goal include:
- Stories – Customers are more likely to return if they build a connection with the business as if it is a person they know. Feature business stories, such as the company’s humble roots or the charity initiatives it supports, through custom wall coverings. Showcase the founder’s family portrait or pictures of ingredients integrated directly into the wall covering as a seamless piece of decoration. This helps customers connect with the business on a personal level.
- Menus – No other type of business can embrace the flexibility of wall coverings quite like food service. If your business has maintained a staple menu over the years, consider creating a stylized display of that menu directly on the wall coverings. This creates a more interesting visual scene and draws the eye toward the walls and outer edges of the space — encouraging visitors to sit rather than focus only on the order counter and exit.
Understanding Color Psychology
Color psychology, or the way colors make people feel, is another important part of creating the perfect digital wall covering. In the quest to make your space unique, remember to factor in how color impacts perception.
Businesses focused on relaxation, calmness, and customer comfort, such as cafés and restaurants, should avoid bright or neon colors, which instill energy and can make it hard to unwind.
Instead, consider tying the restaurant theme into the color choice. A seafood restaurant might benefit from cool, soothing blues and off-whites, while a café that sources Fair Trade Certified coffee might embrace rich greens and browns, which help people to feel grounded and safe.
Embrace Digital Wall Coverings in Your Restaurant or Café
Digital wall coverings can create memorable ambiances in restaurants and cafés — and with the right strategy, these decorative changes can breathe new life into how customers interact with the business.
The professionals at Tree Towns can help you understand all the options for digital wall coverings and how to integrate them into your space. Contact Tree Towns to share your vision or get started on a custom order!