A commercial space serves multiple roles: providing a workspace for employees, welcoming guests, and more. However, it is essential to remember that one of its most important functions is shaping how visitors perceive your business. From colors and patterns to text and images, what you display can make or break your customers’ opinions of your business and its products or services. That is why digital wall coverings remain a leading modification for companies looking to stay on top of this element of their image.
Digital wall coverings are not just fancier wallpaper. They are fully customizable installations that stand the test of time and allow for unparalleled creativity. By personalizing your commercial spaces with wall coverings, you can enhance your brand’s image and make a more positive impression on anyone who visits.
Here are some of the main areas to focus on as you consider your custom order.
Key Takeaways
- Commercial spaces should consider how digital wall coverings serve functional purposes for clients and employees.
- Wall coverings are customizable to harmonize with brand image, from company colors and shapes to logo printing and more.
- Functional wall coverings may incorporate colors and textures to guide guests, communicate information, or decrease ambient noise.
- Color psychology should inform wall-covering decisions by leveraging insights into the subconscious judgments customers make when they visit.
Focus on Brand Image
Wall coverings can be customized to suit almost any need, and while this can be useful for businesses, it may also start to feel overwhelming. When developing your own wall coverings, focus on your brand image. What elements do you want to bring to the forefront?
Your image includes elements such as your logo, the colors you use, and even the shapes or concepts that commonly appear with your business. Take the retailer Target, for example. Their classic red and white color scheme is easy to identify, but they also rely on soft shapes: circles, curves, and so on. By understanding how these elements fit into the overall perception of the business, you can incorporate them into your wall coverings in a way that harmonizes with your brand image and keeps your business top of mind, even after guests leave.
Think About Function
Digital wall coverings are about more than just looking pretty. They can also serve important purposes in your day-to-day operations. For example, consider customizing your wall coverings to feature information specific to your business. If you are a restaurant, print your menu on the wall!
Large commercial spaces could stylize the architectural blueprints of the building to not only draw the eye but also serve as a map for visitors. High-traffic areas that experience more wear and tear can use thicker wall coverings to protect walls from bumps and scratches, while spaces exposed to higher humidity (such as indoor pools and spas) may opt for a moisture-resistant option.
Similarly, use designs with intention. A pattern that appears large by the door and extends into the room is a subtle way to guide guests deeper into the room. If you opt for textured wall coverings, they can reduce ambient noise and add visual interest, keeping visitors engaged and comfortable.
Do Not Neglect Psychology
Did you know that the way a customer thinks about your business depends not just on your service or the quality of your products, but also on how your business looks? People constantly make subconscious judgments, and the way you personalize your commercial space can influence those judgments (for good or ill).
Color psychology is the easiest place to start. When choosing colors for your digital wall coverings, remember that certain colors are associated with specific moods. For example, if you operate a hotel, you may not want to choose large swaths of vivid red for your walls; red is a highly energizing color, and it can make your guests feel alert, on edge, or overwhelmed when you want them to rest comfortably.
While every space will treat color slightly differently, the basic psychology behind colors works as follows:
Red: Energizing, inspiring, motivating, or sensual, but can also feel aggressive- Yellow: Invigorating, bright, and joyful, but can be overwhelming
- Green: Grounding, reassuring, and reliable, but may make sleek, modern businesses feel less innovative
- Blue: Relaxing, quiet, and trustworthy, but can feel melancholic or discouraging
- Black: Modern, classy, and elegant, but can be oppressive or intimidating
Curate Your Commercial Space to Improve Aesthetic and Function
Are you looking for an accessible and effective way to personalize your commercial space for better results? Digital wall coverings are a great place to start! Contact Tree Towns to share your vision and goals for your space and learn how digital wall coverings can be personalized to suit your specific needs and ideas.