The human eye is drawn to aesthetically pleasing visuals—and with access to a service that custom designs graphics, you can take advantage of this perception whether you are a business trying to spice up your interior or a homeowner wanting to breathe new life into your living space.
Design Principles For Your Display Graphics
Display graphics can be powerful tools, but they need to be composed well in order to achieve a pleasing look that complements a room. If you are considering what type of graphics would look best for your project, or if you want to design a graphic specifically for a certain task, keep the following three design principles in mind for the best results.
Color Balance And Complements
Whether you are introducing a painting to a room or crafting custom wall coverings, the graphics on display should be balanced in terms of color. While contrasting color can be very useful in highlighting a particular area or calling attention to a certain feature, they should be used sparingly. Do not forget that color psychology is a real and prescient issue; certain colors make people feel certain ways.
Blue, for example, is generally considered calming, yellow is energizing and red can encourage people to take action. For most spaces, three shades is roughly the maximum that can be used before things start to look busy; however, an expert can help you navigate the complex world of complementary colors and balance.
Typography And Proportion
If you are using text in your graphic or visual, you will need to pay careful attention to the typography that you select. Typography refers to how the text itself looks in terms of font and stylization. Serif and sans serif fonts may be terms familiar to you; a “serif” is a small embellishment or additional stroke added onto a letter. Serif fonts, like Times New Roman, contain these small details, which can make them look professional and classy.
Sans serif fonts do not use these marks and appear clean and crisp as a result, contributing to feelings of simplicity and modernity. You may also elect to use script fonts, which look like human handwriting or even cursive. It all depends on your final goals. One thing that is important to keep in mind is that most people with dyslexia find sans serif fonts to be easier and less confusing to read.
The typography that you choose will impact the overall feel of your graphic. In addition, typography can change the proportions of your image; a stylized cursive swoosh on a letter can lengthen the overall space that a word takes, changing where it should sit and how much space it takes up in the grand scheme of your design.
Hierarchy And Balance
Along the same lines as proportion, mentioned above, you should pay careful attention to hierarchy and balance within your image. The human brain likes to sort information into categories, which means utilizing text or images with a very clear flow and order.
Larger text will be read first, and images will typically be perceived from top to bottom. By managing a viewer’s visual orientation of your graphic using hierarchy, you can control what they view and when in addition to ensuring that all of the information or visual detail that is being presented is clear.
Balance refers to keeping everything aligned logically with everything else. This need not refer only to keeping text centered, with equal spacing on each side (though this is an option). It also refers to maintaining the right ratio of darks and lights in your design and staying consistent in how you utilize shapes and ordering; if most of your image uses text that is written vertically, suddenly using diagonal lines and shapes may make the overall feel of the piece less comfortable and logical.
Trust The Experts To Provide The Highest Quality Display Graphics
Whether you are installing a preexisting image or creating a graphic for your own purposes, it is vital that you keep some common design principles in mind in order to craft an image that is pleasing to look at and easy to understand. This often comes into play when creating tools such as custom wall coverings that are meant to rejuvenate a space or bolster your brand image.
When it comes to high-quality display graphics, the experts at Tree Towns are happy to help you achieve your goals. Whether you need some inspiration or already have a design and are ready to move on to printing, we stand behind the quality of our products. Reach out to get started on your project so that you can enjoy your graphics for years to come.