Businesses rely on printed material to retain existing customers, draw new talent, advertise popular products, and drive interest. However, graphics are available in many shapes and sizes, and most companies do not have a limitless budget when it comes to advertising and customer outreach.
Because of this, a business will need to decide between small format print materials and other options, such as wide format graphics. Because of their grandeur and appeal, many companies are drawn to large format printing.
However, small format prints can perform certain tasks better, and it is wise to consider how they may accomplish your business goals without the need to go with a large graphic. To make an informed decision, you will first need to understand what small format prints are.
Here is an overview of this type of printing method, including what constitutes small format printing, and the advantages that are unique to this type of physical medium.
What Constitutes Small Format Printing?
When a business is considering their options between small and large (or wide) format printing, the primary difference is size. A small format graphic can often be printed on in-office equipment such as a commercial printer.
Conversely, large format prints require the use of industry-specific machinery that can generate graphics of exceptional size—sometimes up to 100 inches or even more. Wide format printing creates banners, car decals, and similar large products.
Small format printing is responsible for items such as brochures, information pamphlets, and even posters. Depending on the case use, small format prints can provide unique advantages that larger products can’t.
The Benefits of Small Format Graphics
Many businesses often overlook small format printing because they think that bigger is better. After all, wide format graphics are easy to see from a distance and can catch customers’ eye. However, smaller graphics pack a punch in other ways:
They are portable – In certain situations, it is helpful for a business to provide information that a customer can take with them. Think of graphics such as maps or guides, which people may carry and refer to repeatedly, no matter where they are on the business’ property.
This prevents the need to continually return to a larger graphic for reference. Additionally, small prints go with the customer, which means that people will have the opportunity to be exposed to the brand later, after they have already left the area. Leaflets and other advertising material can be read multiple times when small and portable, keeping your business top of mind.
They are detailed – Wide format graphics are actually limited by space and size. In order for text or images to be readable from a distance, they need to be large and spread out. If your business needs to convey more information, smaller options such as pamphlets and posters work better. They can contain paragraphs of text if necessary, because the reader is expected to be up close.
They cost less – Less material used for printing means a lower cost, which correlates to savings on small format prints. Businesses that are limited in budget or only need advertising materials for small projects can take advantage of lower expenses by using small format prints. These more miniscule graphics also cut out the hassle of hanging a large banner or applying a window decal.
Why Go Professional With Small Format Prints
Businesses that decide to go with small format prints for their marketing may try to print these graphics on their own computers. However, it is wiser to partner with a professional printing company.
Even though the cost is typically lower for small format prints, they are still part of the budget—which means that businesses should strive to achieve high-quality, long-lasting products to get the most for their money.
While a standard printer can certainly produce an image or even a brochure, it cannot do what the professionals do. For example, laminating your small format prints protects them from moisture, UV rays, and bends or creases that could prematurely damage them.
The experts also have access to high-quality substrate that feels pleasant in the hands and is more refined than simple office paper or cardstock, providing a memorable and positive experience for people who take your graphics with them for later perusal.
Get High-Quality Prints from the Pros
Whether you are considering graphics as part of the advertising strategy for the first time or looking to approach the next event from a new angle, do not neglect the benefits of small format prints.
The experts at Tree Towns can help you produce high-quality materials that make favorable impressions on customers, both new and existing. Contact Tree Towns to explore your custom graphic options and share your vision for your ideal project outcome.