Commercial spaces have more at stake than residential properties when it comes to their interior design. From furniture to wall color, every element has something to say about the business.
Savvy companies utilize as many factors as possible to generate active and even subconscious decisions or thoughts in their customers, and commercial wall coverings are one way to achieve this goal.
Wall coverings come in many forms, and with the help of the pros, they are customizable to suit the needs of your business. Think beyond just thin, patterned wallpaper when envisioning wall coverings for your commercial space.
Instead, evaluate how these pieces can achieve both aesthetic and functional use. Commercial wall coverings customized to your business can serve as far more than just décor.
Here is an overview of how wall coverings in commercial spaces can elevate the area and achieve higher customer satisfaction and retention.
Improve Comfort and Space Quality
One of the most advantageous elements of commercial wall coverings is their high quality when created with the help of industry experts. When most people think of wall coverings, they envision thin wallpaper that peels easily and comes in dated patterns that are no longer in style.
However, modern wall coverings can be extremely thick, which serves multiple purposes. First, this thickness can help to keep an area at a comfortable temperature, especially if your walls are made of stone or brick that can get cold in the winter.
High-quality wall coverings serve as effective insulation so your customers can browse or talk with team members in a comfortable environment.
Additionally, many types of commercial wall coverings can be built with texture in mind. This can be as minor as light dimpling or ridges on the surface to create visual interest and depth or full installations of beads or surfaces that mimic wood and stone.
Not only does it make these high-quality materials more affordable to install in your space, but these textured surfaces also reduce sound transfer. Gone are flat, matte walls that bounce sound and create echoes and noise.
The texture of high-quality wall coverings will absorb much of the sound, so your customers will always be able to hear your staff and each other as they spend time in your establishment. Comfort is king, and consumers who are comfortable in your space are much more likely to return.
Boost Brand Image
Because commercial wall coverings are customizable, you can include your branding on them in both direct and subtle ways. While printing a logo is one way to garner attention, consider quietly weaving your brand colors or even shapes into an appealing pattern without explicitly using a logo.
This allows customers to spend time surrounded by colors associated with your business. The longer this exposure, the more likely they are to associate future encounters with that color to your business, keeping you top of mind.
Keep Interior Spaces in Good Repair
Commercial wall coverings are thick and durable, so they are resistant to scratches, dents, dings, and stains. This is a valued asset because customers will take cues from the state of your interior spaces.
If your wall coverings are falling apart, customers will doubt your care and professionalism, and their trust in your business may decrease. At worst, they may take their patronage elsewhere.
Thanks to high-quality coverings, you can make a favorable impression while simultaneously reducing the expenses tied to frequent repairs and wall covering replacements.
Offer Subconscious Business Cues
Thanks to a mix of customizable textures and colors or patterns, commercial wall coverings are excellent options for offering subconscious business cues.
For instance, can you craft a pattern whose lines or shapes seem to stretch off in a certain direction? Customers tend to follow the direction in which their gaze is drawn, and this can be an effective means of guiding your visitors to a certain location or along a path that is advantageous to your business.
Companies such as IKEA do this with obvious arrows on the floor, but your business can achieve the same effect in more minimalistic and less noticeable ways through customized wall coverings.
Get Customized Wall Coverings from the Pros
Whether you need new wall coverings to replace your existing installation or you are contemplating how a customized option could help you achieve your business goals, be sure you get your new coverings from industry pros.
The experts at Tree Towns provide high-quality wall coverings that we can customize to suit the needs of your business, from pattern and design to texture and more. Contact Tree Towns to discuss your vision and get started on an order made just for you.