Commercial brands have many ways of increasing reach, brand recognition, and customer conversion. These companies dedicate a large portion of their advertising budget to promotional materials, in-store sales or service offerings, and internet and physical marketing.
However, fewer brands consider how their commercial presence may be playing a role in the success (or lack thereof) that their business is generating.
Commercial wall coverings are an understated but powerful method of elevating a company’s identity, often saliently without the customer’s conscious awareness. As an additional benefit, these wall coverings can be customized to suit any space, achieving additional functional goals such as noise reduction or resistance to damage.
Here is an overview of how wall coverings elevate commercial identity and how your business can utilize customized options to boost success and influence your customers positively.
Boost Brand Recognition
One of the most noticeable ways a company can leverage wall coverings to elevate its identity is by using customized coverings to share its brand. This may mean employing the same color scheme as their logo in stylized ways across the walls or printing a large-size format of the logo and displaying it as a centerpiece on a wall.
No matter what a company chooses to represent its brand identity on a wall covering, it makes the space feel more unified and representative of the brand. Customers will feel they are truly present with the brand rather than simply passing underneath the signage outside into a stereotypical-looking indoor space.
Encapsulate Latent Meaning
Sharing your brand image, colors, and aesthetics is an essential part of marketing. However, remember that these graphics need to be strategically visible because people consciously and subconsciously take in and remember what they see. This allows your customers to retain impressions of your brand identity long after they leave your location.
The longer they spend around representations of your identity (and the more prominent those representations are), the faster and more comprehensively they will build a concept of your business in their minds.
For example, if your brand colors are blue and red, utilizing customized wall graphics to present these colors seamlessly and in clear view will achieve much more than simply handing out a business card with your blue and red logo.
Later, when the customer sees blue and red colors, your company is more likely to come to mind. This is because they have spent time in a customized space that features these colors, making it easier to associate with your brand.
Subtly Advertise or Direct Customers
Another advantage of customized wall coverings is their ability to subtly direct consumers to your space. Perhaps your brand colors can be organized in modern stripes or geometric patterns that seem to lead to a particular place in the room, subconsciously encouraging visitors to go in that direction.
These practices serve as a visual call to action, gently helping to influence consumer behavior.
These unconscious strategies can become synonymous with your commercial identity, bolstering your image as an accessible, easy-to-understand brand or a brand that is pleasing and simple to engage with.
Provide High-Quality First Impressions
One of the most critical elements of a brand’s identity is the impression it makes on every consumer. Suppose visitors walk into an office or warehouse that is unkempt, with dirty, damaged walls.
In that case, they are likely to believe this lack of management reflects the entire business. A company unwilling to invest in its infrastructure is likely too ambivalent to invest in the well-being of its customers, either.
Customized wall coverings provide high-quality surface protection and give an air of sophistication and purpose. Businesses that have invested in them are confident in themselves, which can encourage consumers to build high-quality impressions and fondness.
Increase Comfort and Build Reputation
Wall coverings elevate commercial identity by making favorable impressions on visitors and boosting their opinion of the business before they ever engage with an employee. These decorative elements can improve the customer experience while in your business.
For example, certain wall coverings offer acoustic properties that reduce the noise level in a space by absorbing sound. This makes customers more comfortable when their conversations are not drowned out by other noise.
A better environment for interaction helps visitors clearly understand business offerings, estimates, and product details when they can listen without distraction.
Get Customized Commercial Wall Coverings from a High-Quality Printer
Wall coverings are a powerful but underutilized tool to elevate a company’s commercial identity and shape how its visitors, customers, and employees engage. Invest in customized wall coverings today and entrust printing to the experts.
The professionals at Tree Towns provide high-quality personalized wall graphics for a variety of commercial needs. Contact Tree Towns to discuss your vision for your space and learn about the variety of wall coverings that are suitable for your unique brand.