An office space must accomplish multiple tasks simultaneously. It should draw customers to engage with the business, reassure them of the business’ values and identity, keep workers comfortable and inspired, and last as long as possible, just to name a few key elements.
Most businesses attempt to achieve many of these goals using décor, but have you considered how digital wall murals could help your company accomplish these various tasks while creating a visually appealing space?
Digital wall murals can revitalize an interior without the hassle of painting and the potentially volatile chemicals that come with that process. They also typically last longer and are simpler to install.
Here’s how to transform your office with digital wall murals and what to keep in mind as you make your choice.
What Is a Wall Mural?
A wall mural is slightly different from other types of visual decoration. Unlike wallpaper, which often comes in mild patterns and single hues, wall murals display a graphic, such as an image or design. This allows for greater customization and variability.
Digital wall murals can also be personalized to suit the needs of your company. Do you have a core motto or a series of words related to your brand identity?
Incorporating these into a mural design is simple. Alternatively, the entire mural can encapsulate a single image, such as a beach or forest, to match the type of business your company does or the impression you seek to promote with customers and workers.
Wall murals are more adaptable than basic wallpaper and much simpler than paint. As an added benefit, they are simple to install and take much less time to set up, so your business can stay on track with minimal interruption.
Why Digital Wall Murals Make a Difference
Offices can leverage the many benefits of wall murals to accomplish multiple goals within their business. Some of the main differences that a mural can make include:
Psychological Impact
Employees and customers are susceptible to the effects of color psychology. This branch of study explores how specific colors and combinations create subconscious associations and attitudes in the people who view them.
Businesses can use these principles advantageously to advertise and reaffirm their identity to customers or inspire their workforce to greater productivity.
For instance, vibrant colors such as orange can encourage workers to stay focused and energized compared to an option such as gray, which is calming but not mentally stimulating.
Alternatively, businesses seeking to establish trust and authority could consider murals featuring heavy use of blacks, dark blues, and purples, which are associated with these principles. Utilizing wall murals in this way serves as consistent latent advertising.
Longevity
While paint is prone to peeling, cracking, chipping, and discoloration or staining, wall murals can stand the test of time. They are made from thick, robust fibers that resist spills and dents, so your walls can last for as long as possible.
Not only does this decrease the overall cost of keeping your space in excellent condition over time, but it also makes a positive impression on visitors and employees.
Businesses with aging wall art and scratched or damaged décor convey the impression that they do not care or do not have the fine-tuned attention to notice problems — an attitude that customers may fear will be reflected in their own care, lowering trust in the business.
Customization
One of the greatest advantages of digital wall murals over other alternatives, such as paint, is the level of customization available. Even by hiring a professional artist to paint a detailed, complex design on your walls, businesses cannot achieve the level of precision and clarity that is possible thanks to the digital printing process.
For companies that want to use high-fidelity images, designs, or text as part of their décor, digital wall murals allow a high concentration of detail, authentic color matching, and consistency across the design.
Make sure the file you submit for printing is saved in a sufficient resolution, or work with the experts to make the most of the graphics you already have for the best results.
Get Digital Wall Murals for Your Office
Whether revitalizing an old, tired space or installing décor in a new construction, consider digital wall murals to brighten and invigorate your office.
With their long-lasting durability that can maintain high levels of detail, wall murals are an excellent alternative to other options, such as expensive natural stone or low-quality paint.
The experts at Tree Towns can help you realize your vision in a digital wall mural, whether you are targeting a specific color, design, or something else. Contact Tree Towns to share your vision and get started on your order.