The hospitality industry revolves around customer experience, with events and spaces always seeking to elevate visitors’ impressions and engagement. From hotels positioning themselves as leaders in comfort and safety to restaurants showcasing world-class cuisine, such businesses constantly seek new ways to communicate their message.
Digital wall coverings can effectively do so, but they are often overlooked in favor of more prominent (and more expensive) options such as statuary, paintings, and lighting. While these elements each play their own roles in communicating a brand message, digital wall coverings can do the bulk of the heavy lifting.
Engaging customers through digital wall coverings comes down to a few strategic decisions on design, placement, and utility.
Here’s what you need to know.
Provide Direction and Focus
Digital wall coverings are easy to customize, so hospitality brands should utilize them to provide direction to customers and focus their attention on the areas they are meant to see.
Hotels, for instance, may use digital wall coverings with horizontal patterns that start wide and narrow in the distance. This technique draws guests’ eyes to the check-in counter, immediately creating a welcoming and inviting impression.
Digital wall coverings come in an array of patterns, colors, styles, and designs that are only limited by your business’ imagination. This variety allows for a personalized creation that works seamlessly within your space to engage customers by directing their gaze as soon as they enter the building.
Keep Your Brand Top of Mind
Brand recognition succeeds because customers can create an association between the brand and something else that they see or think of regularly. Often, a color, pattern, or phrase elicits brand memory.
Digital wall coverings can assist in this endeavor by subtly integrating brand messaging into the décor of the space itself. Imagine the effect of working your brand colors into beautiful wall patterns or displaying your company’s logo proudly throughout the space.
Simply being in the room familiarizes customers with your brand’s presence — which means that if they encounter those colors, shapes, or ideas elsewhere, you will pop back into mind and stay relevant.
Create the Appropriate Atmosphere
Digital wall coverings allow hospitality businesses to carefully curate the atmosphere they present to customers and engage them in activities that increase conversion and positive impressions.
For example, imagine how much more likely a customer would be to select services from a restaurant whose catering menu is scrawled on the wall in elegant writing versus a business with a discolored plastic menu.
Some other methods of leveraging digital wall coverings to enhance the atmosphere of your hospitality business include:
- Showing an artistic rendition of your company history via wall graphics
- Artistically rendering the ingredients in your business’ famous recipes
- Highlighting local culture or history to integrate the company into the community
- Providing QR codes to images of services or items that customers can scan directly from the walls as they walk through the space
Improve Comfort and Appeal
Digital wall coverings do not only need to be about the visual engagement aspect. Many types of wall coverings can also be customized to address functional needs in a space, such as sound management.
Textured wall coverings prevent the shiny, smooth surfaces that reflect sound in businesses, which in turn reduces echoes and background noise.
This noise-dampening effect is invaluable for hospitality businesses, which must constantly remain in tune with customer needs, questions, and visions in order to provide top-tier service.
If your employees cannot hear a customer, misunderstandings are more likely, and the customer may leave your business with a negative impression. Textured wall coverings can keep a space quiet, private, and intimate without feeling claustrophobic.
An additional advantage of custom digital wall coverings is that they can use textures to elevate your business space for a fraction of the cost of alternatives.
Wall coverings can mimic natural wood, real stone, and more without the need to pay for a wall to be demolished and rebuilt using those costly materials. This affordable texturing can convey elegance, style, or authority to customers without compromising your budget.
Leverage Digital Wall Coverings to Enhance Your Hospitality Business
Hospitality businesses must always remain attentive to what their space communicates about their values, service quality, and brand image. Digital wall coverings engage customers subconsciously and directly through QR codes, actionable images, and subtle guidance.
The experts at Tree Towns can help your business learn how digital wall coverings can fit into your space to increase engagement and customer satisfaction. Contact Tree Towns to share your vision or get started on an order.