Commercial spaces can be just as effective as employee efforts and marketing investment when it comes to establishing a company’s brand identity and values to consumers.
In fact, utilizing wall space is a powerful way to leverage every square foot of your facility in your favor without the need to make a large investment in new rooms or renovations.
Then, we will explore the reasons why these wall coverings work and how you can use similar ideas to solidify your own brand image.
How Wall Coverings Reinforce Brand Identity
A brand’s identity ranges from the color palette that people associate with the company to the quality of the services or products that the company provides. Displaying a brand’s logo can be a useful way of keeping your business top of mind, but it’s not the only option.
Take, for example, Ashley, the top furniture company in the United States. Many of their Midwest stores have upgraded their interiors to feature customized birch wall coverings reminiscent of the outdoors, with realistic but artistic birch trees patterning the space.
This ties their brand in with concepts of rustic handmade goods, quality, and attention to nature and beauty. It also evokes their collection of outdoor-inspired décor, unifying the theme.
Another example is Markson Chiropractic and Medical, whose logo features a geometric M shape. They chose to utilize custom commercial wall coverings to expand this geometric concept into a full wall pattern in colors that embody modern refinement and attention to color psychology.
Muted purples, blues, and greens convey a sense of security and trust — perfect for a medical office. But why do these wall coverings work to convey a brand’s identity, especially without using the logo itself? Consider:
A wall covering can convey multiple meanings within a space at which customers will already be looking. One of the simplest ways to achieve this is to embed the logo into the custom wall covering and make it visible without being overbearing.
Perhaps it frames the space behind the customer service counter, or its colors pattern the walls, drawing the eye further into the room in an invitation to enter. How can your business incorporate your unique identity in colors, patterns, textures, or concepts?
A company may publicly post its mission or values, but customers will make their own determinations of a company’s goals and ethics based on their experiences.
Thus, if a company invests in high-quality wall coverings that make a space look clean, refined, and welcoming, consumers may begin to associate these subjective and even moral judgments with the brand itself.
This concept also works in reverse. If a business is making do with stained, gaudy wall décor, customers may assume that the company cares about them just as little as it cares about its own space.
If it can’t be bothered to make an effort or invest in quality interiors, why would it put forth effort for customers?
Identity in Aesthetic
Color psychology is invaluable when considering commercial wall coverings. Don’t shy away from bold in your branding; bright yellows can elicit feelings of happiness and hope, while vibrant blues can promote feelings of confidence, security, and trustworthiness.
The aesthetic you choose can subconsciously identify what your business stands for and even the types of products or services it provides. Do you work in tech? Try something modern and sleek. Are you more of the handmade sort? Consider natural colors and patterns like wood.
Quality and the Non-Visual
Your wall coverings are about more than just their color. Many non-visual benefits come from high-quality custom wall coverings for commercial entities. For instance, if you select a textured option, your space will become more dynamic and three-dimensional.
This same texture can capture sound waves and excess light from outside, keeping the interior welcoming to consumers by preventing echoes, loudness, and glare that are distracting or downright uncomfortable.
Try Custom Commercial Wall Coverings to Level Up Your Brand Image
Custom wall coverings are a simple but effective way to completely revitalize a business’ interior spaces and strengthen its brand image. Consumers who spend time in locations with carefully curated décor can be encouraged to form beneficial impressions of a business’s values and identity.
The team at Tree Towns is always available to help your business explore the many possibilities provided by custom commercial wall coverings. Contact Tree Towns to discover how wall coverings can elevate your company.